indirect exposure

indirect exposure
1) общ. косвенное воздействие (в общем смысле: воздействие какого-л. вещества, явления и т. п. на что-л. или кого-л. через промежуточное звено, посредника)
2) рекл. косвенное воздействие (воздействие рекламы на какого лицо не непосредственно при просмотре/прослушивании рекламы, а в результате общения данного лица с другим лицом, которое видело/слышало эту рекламу)
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Англо-русский экономический словарь.

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